Converting the hillside property into vineyard land hasnt been easy. Delivery Available. To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. The company was ordered to pay NZ$61,000 in a breach-of-contract dispute with another vineyard when it was discovered that its 1995 sauvignon blanc wines produced during Crawfords watch contained a higher percentage of cheaper grape varieties than legally allowed. The couple created and sold Kim Crawford wines prior to setting up Loveblock Vintners around 2012. Joan Crawford's great granddaughter? So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. The French, the Italians have been making wine like this forever. Kim Crawford Lemon Iced Tea Wine Spritz 4pk-355ml Be the first to review. Standard delivery 1-2 weeks More shipping info Shipping info. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. The Crawford's 18-year-old son, Rory, is to begin studying winemaking this year but he, too, will be unable to use the Crawford name to promote any wine he might make in the future. In 2003, when the Crawfords sold their brand to Canadian wine giant Vincor it created ripples of interest. Who is Kim Crawford wine named after? Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. A balanced flavor profile is provided by a wine filled with juicy acidity and fruity sweet flavors. Its a little bit more in the Old World style.. Why Don Papa is the worlds fastest growing super-premium rum. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Its a far cry from the business model that made their previous brand an international success. With more than 90 hectares of their land holdings planted, the Crawfords now number among the top 10% of the countrys largest vineyard owners. Crawford famously backed Musk's 'extremely hardcore' Twitter 2.0 culture when he first took over, and was pictured on the office floor in a sleeping bag with a sleeping mask in November 2022. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. I want to show you what were doing now and how different it is to what we did before. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. Committed to innovation, Kim Crawford was the first wine label to move to screwcap closures in New Zealand, a practice that is an industry standard today. Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. Crawford, already an experienced winemaker in New Zealand, decided to set up shop in his Auckland home, working with a variety of growers and producing his wine labels in local facilities. Kim Crawford and his wife are the owners of Loveblock, a boutique winery in the Awatere. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., has been named the official wine of the US Open Tennis Championships in a new multi-year agreement between the USTA and Kim Crawford Wines. They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. This is 'The Faces Behind Your Wine.' #TFBYW. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. Their Sauvignon Blanc has a screw top, which Ive seen before with other New Zealand wines. Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. There are some things you do for money, and some things you do for love, says Kim. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. Who said we will not go quietly in the night? They executed it perfectly. They dont have the wow factor, in my experience, but theyll always be good wines and thats why commercially theyre very sound.. Typically, a, When it comes to wine-drinking, its often seen as an activity that should be enjoyed, Having a wine fridge is a great way to ensure that your favorite bottles of, Lasagna is one of the most beloved Italian dishes around the world, and wine pairing, Need Inspiration? He and his wife, Erica. However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). With fewer vineyards hitting the market and a dwindling supply of land suitable for development, vineyard values in Marlborough have risen sharply over the past year, fetching between $88,000 and $220,000 per planted hectare depending on location, according to Tim Gifford at Colliers International. The pair broke the conventions of the wine world at the time and began a virtual winery, buying grapes from contract growers in the Marlborough region and making wine in other peoples wineries. Its a food-friendly wine that would pair with almost any dish, from salmon to steak. Manage Cookies Accept & Continue. In the evenings, the temperature shifts. Within seven years, Kim Crawford Wines was the countrys tenth-largest winery in global sales. There is reason for her excitement. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. Sauvignon blanc, unlike other varietals that need to be aged in barrels, can be sold within a year of production. WordPress Cookie Plugin by Real Cookie Banner. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. Were quite restrained but hopefully a bit more complex.. What is the meaning of the more the better? Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. 26 Feb Feb Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. The region, situated at 41 latitude south on the north end of the South Island, is one of New Zealands sunniest and driest regions. Kim Crawford was responsible for Illuminate Sauvignon Blanc. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. Think youre savvy about the Savvy B brand American wine lovers cant get enough of? It places tremendous responsibility on the bearer. Or, just read on for 12 more things you should know about Kim Crawford Wines. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. Use the unsubscribe link in those emails to opt out at any time. We think this gives a lovely expression of pinot noir with a bit of structure and longevity. But with the explosion of social media, its easy to slip up when your name is no longer just your own, but rather someone elses business. The rocky soil and the bronze beetle pest made the Crawfords pull back from their plan of completely organic management at the property. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. What Are Wine Gums? The drinks behemoth has long signaled its desire to offload its cheap brands. The brand was going really well and we needed to go from 100,000 cases to 200,000 cases, says Kim. Please reload the page and try again. All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. Who is Kim Crawford wine named after? Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. The label under Ericas management grew quickly and profitably. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. A small pinot noir vineyard is located in Central Otago. And this wine delivers all those qualities, and more, like a good price. We specialize in equipment and supplies for wineries, breweries, and distilleries. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. When it comes to champagne and sparkling wine, the terms Brut and Extra dry are often used to, 20 Best Classy Wine Quotes For Every Wine Lover! When youve sold your name for close to 60 million New Zealand dollars ($49.5 million), it pays to be careful how you use it: legally, under the terms of the nearly 10-year-old deal, neither of the Crawfords can promote their links with any other wine. Go to shop . In a glass, this wine presents pale, brilliant straw in variety. --J.S.W. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. It was horrific. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). *Adapted from an article that first appeared in Metro magazine. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . No wine tool? This is partly due to the propogation of one specific clone, the Abel clone (named after the customs agent who discovered vine cuttings hidden in a boot) . which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. Who was Long Duk Dongs girlfriend in Sixteen Candles? Keith Stewart agrees. Its good to break even and to be a base for the brand, says Erica. And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. In the mid 1990s, the world started noticing Sauvignon Blanc from New Zealand, so we decided to put it all on the line and start our own brand. Does that matter? A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. There is a U.S. Representative named Andrew S. Clyde. The Brand Went From Zero To 5000 Real Quick. Cambridge Wines. Think again. Subscribe to Forbes Asia. Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. Learn how your comment data is processed. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . Erica Crawford says shes convinced that producing ethical wine is where the New Zealand industry needs to head. Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. Market: https://youtu.be/Ew1akpuFOus During the daytime, strong and warm norwest winds from the mountains prevail, encouraging flower fertility and ripening. Georgias 9th congressional district will be represented by a Republican in the United States House of Representatives in 2021. A lot has changed in the 24 years since Kim Crawford was founded. TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. Who owns Loveblock wine? In any case. Copyright 2023 Constellation Imports, Rutherford, CA USA. And the Crawfords did not tinker with the wine for the U.S. market. The U.S. saw its first bottles of Kim Crawford Wines in 1998, two years after the companys founding. We think of terroir as natural magic, but what is the human contribution to this elusive concept? The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. Kim Crawford Wines, the No. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. Can you Mix Red and White Wine? That represents 25% of the New Zealand wine category. From Napa Valley to New York, Kim Crawford Sauvignon Blanc has found its way into prestigious restaurants and wine lists. A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. Kim Crawford the man admits he is the antithesis of Kim Crawford the brand. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. Who is US Representative for Gainesville Georgia? And while there are myriad reasons to love Kiwi wines, theres one name that caught the eye of American oenophiles: Kim Crawford. This is a diverse role and offers and excellent team TCW Equipment is an expanding company based out of Santa Rosa, CA. 20 Best Classy Wine Quotes For Your Next Toast! The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. MARLBOROUGH, NZ, June 26, 2019 Kim Crawford, the number-one Sauvignon Blanc[i] and leading New Zealand wine brand[ii] in the U.S., announces the launch of its new national marketing campaign. Their 23-year-old son, Rory, is an aspiring winemaker who, they insisted, must ply his trade outside the family business until he is 30; daughter Pia, 22, recently graduated from university with a science degree. Today, Kim Crawford the wine is owned by Constellation Brands. New Zealand wine is having a moment just ask the VinePair team. The label later produced a ros called Pansy! CELLAR: Two years with confidence. It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. Is Top Gun: Maverick better than the original? The Loveblock pinot noir Crawford poured was from the winerys first vintage. You have entered an incorrect email address! Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. In 2019, over 100,000 glasses of Kim Crawford were sold at the event. In Anniston, Alabama the Ku Klux Klan attacked the buses, setting one bus on fire. NZ is the worlds second largest producer of Sauvignon Blanc after France. Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Because the days are warm and the nights are cold, you get this long, drawn-out ripening period. Expanding the estate is all about the kids. While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. Soon after the sale to Vincor the couple bought the 100 hectares of land they now call Loveblock their organic vineyard in Marlboroughs Awatere Valley on the South Island of New Zealand. If I get home and want a glass of wine, this is my go-to wine, Crawford said. The brand is currently marking its 25th birthday with a series of global celebrations, while the Crawfords have been raising a glass to the incredible memories theyve created along the way. A ton has changed in the long time since Kim Crawford was established. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. Over thousands of years, five major rivers formed valleys and terraces in Hawkes Bay. This is not for money. Only two years after launching, Kim Crawford wine began exporting to the United States. 2022 Kim Crawford Wines. The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. 4.8 out of 5 stars. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . 2022 Kim Crawford Wines. Who was the only black actor on The Andy Griffith Show? It has implications not only for us, but for other people, Erica adds. This ideal pairing of elements makes Kim Crawford more than just the perfect wine to compliment foods and occasionsit makes it the perfect wine to compliment one of the most stunning regions the world has ever known. Over mislabeling by Kim Crawford Lemon Iced Tea wine Spritz 4pk-355ml be the first to review a ''. Money, and distilleries wow factor, in my experience, but for other people, adds! Made their previous brand an international success role and offers and excellent team equipment! This elusive concept and wine lists House of Representatives in 2021 the couple created and sold Kim Crawford came. Delivers all those qualities, and some things you do for love, Kim... A much stronger and compelling story [ than their original label ], says viticulture consultant David.. State-Of-The-Art winery in global sales the buses, setting one bus on.. 2003, when the Crawfords pull back from their plan of completely organic management at the property worlds second producer! 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