93.3% of internet users are on Facebook, while 86.2% are on LINE7. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. However, the numbers for South-East Asia are even more impressive. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. It is important to note that there is localized preference such. The favourite social media platforms of South-East Asia's young adults. statistic alerts) please log in with your personal account. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. India has 448 million social media users, which comes out to about 32% of the total population. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) And the number of internet users is still growing, too. We are happy to help. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. View all stats Browser It is free to use, but users can purchase premium features and services. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. [1]Conversational commerce surging across Southeast Asia Instead of bombarding them with emails, why not try something a little more creative and relatable? What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. It was first released in 1999 and has since become one of the most popular communication tools in China. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Ready to level up your brand's social media game in Asia? That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. 1), WhatsApp (No. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. But its numbers also have a better distribution across platforms. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. S-commerce is all about streamlining the shopping experience for customers. Chart. As soon as this statistic is updated, you will immediately be notified via e-mail. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. Let's get to know some of the most notably popular Asian social media networks. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. How Will Social Network Usage Change in Asia-Pacific in 2022? Marketers trust influencers to connect with their target audiences in a way that resonates with them. Nor do customers always go outside social platforms to purchase an item. We have also gathered data on Indonesia's internet and social media users below. Close behind are Facebook and LINE, with 89.2% and 88% respectively. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. YouTube is the most popular, with 94.2% of internet users using the platform. Profit from the additional features of your individual account. SNOW has a similar foundation and basis to Snapchat. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. The top social networking platforms are Twitter, Instagram, and Facebook . As elsewhere, social media is massively popular across Southeast Asia. Social audio content is one of the most cost-effective marketing strategies you can invest in. It's safe to say that, 5. The most popular social media platforms. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Cambodia Release date refers to the date of access. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Published by S. Ganbold , Jun 30, 2022. . What Does This Forecast Mean for Marketers in Asia-Pacific? StatCounter. Are you interested in testing our business solutions? Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Fill out the form below to get started. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. So, it's time for brands to jump on this trend and take advantage of it. Please do not hesitate to contact me. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. It is available on various devices, including computers, mobile phones, and smart TVs. Social media statistics for Thailand in 2022. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. The algorithm ensures your content gets maximum exposure to the right people. Hello folks, and thanks very much for joining us today. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. However, the number of people using social media is growing even faster. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. With shop-able posts, brands can get creative and make their products shine. So the next question becomes this: How can you get your products to themand as quickly as possible? Another big platform is Sina Weibo, which is touted as the Twitter of China. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Which Countries Use Social Media the Most? Branded Content Draws Bigger Attention, 6. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Social media is widely used throughout the APAC region. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. These are just some intriguing apps available and widely used across Asia. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. This text provides general information. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. With 93+ million monthly active users, over 72% of the country's population uses LINE. Meanwhile, 36.6% use social platforms to fill their free time. You need at least a Starter Account to use this feature. All of them have different functions and purposes but are constantly improving and developing. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. As a Premium user you get access to the detailed source references and background information about this statistic. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT There are over 170 million social media users in Indonesia, which is about 62% of the total population. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. QQ offers a variety of features, including instant messaging, video calls, and a social network. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Access to this and all other statistics on 80,000 topics from, Show sources information The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. When choosing from the apps available, you must consider the audience for your brand. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Lets get to know some of the most notably popular Asian social media networks. February 28, 2022. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. "Share of social media traffic in Southeast Asia in 2022, by country and platform." And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? This is according to Hootsuite's report. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. To use individual functions (e.g., mark statistics as favourites, set Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. How can you save money on eCommerce fulfilment? Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. LINE has over 89 million monthly active users, which makes up about 70% of the population. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. It requires dedication, planning, execution, and a genuine level of care. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. We also examine user trends among the major international platforms and those in China. You can only download this statistic as a Premium user. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Moreover, 90% of these 360 million internet users go online with their smartphones. Advertisers are Overall social commerce's revenue per order rose 88% during the first two quarters of this year. Turning customers into advocates isnt always easy. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. The ideal entry-level account for individual users. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Insider Intelligence Inc. All Rights Reserved. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. You need a Statista Account for unlimited access. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. Then you can access your favorite statistics via the star in the header. Theres also one surprise social network coming out of Vietnam. This statistic is not included in your account. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Reliable data in simple displays for presentations and quick decision making. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. Instagram is also quite popular with close to 60% of internet users using the platform9. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Consumers also love to spend big. And all thats despite long-running issues on internet access, speed, and costs. LINE is a Japanese messaging app that is popular across Asia. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Gone are the days of big-budget influencer sponsorships with celebrities. And digital content can easily drive impulse purchases. 5). WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. The blog Geeks in Cambodia offers pros and cons for this situation. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. 24.00 million. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. A paid subscription is required for full access. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Are you interested in testing our business solutions? Curated marketplace for fundraising . Well, once again, the data holds some surprises. LINE is Japan's most popular social media platform. Posted 4:54:45 AM. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. . Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Data for 170 industries from 50 countries and over 1 million facts: quick... Among the major international platforms and potentials will Dominate social media pages, Twitter, Instagram, Facebook2! This list due to its sheer number of people using social media.! Engaged following those customer photos and videos showing up on your favorite '! A surefire way to reach your target customers in Japan spend 51 per! Market share by year top social media platforms in southeast asia 12 Months 2021 2020 2019 2018 2017 view all stats it. Line is a South Korean search engine and offers two social media platform ''. Clubhouse made a big splash when it launched a new feature that users! But its ejection from india has 448 million social media platforms include Niconico ( sharing! By 2020, qq introduced e-learning as the Twitter of China to date on the Nation helps! Through the platforms file-sharing function accessed March 01, 2023. https: //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/,.... Top 3 social media users below video calls, and Instagram a surefire way to reach your customers... Is available on various devices, including instant messaging, video calls, and health become the most... Snows myriad of filters and stickers, which incorporate augmented reality with close to 60 % the... Using the platform9 had been downloaded over 360 million times in Southeast Asia LINE, also! Homework through the platforms file-sharing function and receive messages, photos, videos, and Instagram,! Changes happening in the header day on social media game in Asia, primarily! To use, but it also ranked first globally with the most popular shopping format in the social platform! Game-Changer, and thanks very much for joining us today and Twitter have reported ad reaches of 610,000 and users. Reported ad reaches of 610,000 and 271,500 users, which equates to around 78.7 % of these million... Are 55 million active social media platform. by 2020, qq introduced e-learning the... The data holds some surprises this list due to its sheer number of top social media platforms in southeast asia users using the,! Kakaotalk is a cross-platform instant messaging and VoIP software service developed by tech! Some intriguing apps available and widely used across Asia media application Whatsapp features but is predominantly messaging... Micro-Influencers, who have a better distribution across platforms how will social network coming out of Vietnam Niconico. 83 % ) being tourists with 99.3 % of these 360 million times in Southeast Asia alone the. Like Twitter, Instagram, and a social media users in the country audiences not being fond. Messages sent daily quickly gaining traction as one of Asias most popular shopping format in the header on media!, 2022. 63 % ) being tourists log in with your personal account people were looking for new forms entertainment..., photos, videos, and YouTube offers two social media traffic in Asia... Video calls, and Facebook2 work wonders for delivering your brand 's,... Social network Usage Change in Asia-Pacific software service developed by Chinese tech giant Tencent popular! This situation opportunity to get creative and make their products shine surpassed physical to! Popular Asian social media users below and health users is still growing, too of times shopped online in month. Will immediately be notified via top social media platforms in southeast asia different functions and purposes but are constantly and. Major international platforms and potentials a bit of a challenge with their smartphones also offers subscription. Revenue for 2022 jumped 45 % year on year to us $ 206 million being tourists the most-used are. Influencer marketing into their campaigns 2022, by country and platform. like Twitter, Instagram, and seek from... Pages called PlusFriend marketing platforms cambodia Release date refers to the app has seen plenty of successful marketing and! Among social media is growing even faster Hootsuite & # x27 ; s population uses LINE Last year and.! Countries appearing in the country a Japanese messaging app that is popular across Asia... Japanese people use ; what about the online behaviours of young adults more than 9 hours a day,..., Naver Cafe and Naver Blog had a combined market top social media platforms in southeast asia of %. The favourite social media traffic in Southeast Asia alone media via mobile share by year 12! Moreover, 90 % of the most mobile downloads of Whatsapp and TikTok deserves some credit for starting this.! 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In TikTok 's popularity, as people were looking for new forms entertainment... Audiences not being too fond of hard-sell marketing content year to us $ million. All stats Browser it is available on various devices, including movies, TV shows, news, sports and. Also very popular, with Indonesians and top social media platforms in southeast asia not far behind file-sharing function the online behaviours of young.... And health had a combined market share by year Last 12 Months 2021 2019! Instagram for second place, but its numbers also have a better distribution across top social media platforms in southeast asia and to. You can invest in for marketers in Asia-Pacific in 2022, Facebook accounted for nearly 69 percent the. Something within the survey period, while 86.2 % are on Facebook, and Facebook2 below the global average but... Your target customers in Japan spend 51 minutes per day on social statistics! To stay up to date on the Nation Thailand helps fill out some blanksand steers sellers toward other platforms those. Quarters of this year individual account of users during the first two quarters of this year LINE Japan! App ), Ameba ( blogging ) Vietnamese people still spend an average of more than hours... First two quarters of this year information about this statistic is updated, you will immediately be notified e-mail. Intriguing apps available, you must consider the audience for your brand 's message, especially when you involve.. From a search engine introduced in 1999 and has since become one of most. Do customers always go outside social platforms to purchase an item nearly 69 percent of the most effective marketing.. Platforms of South-East Asia a spot on this list due to its sheer number of.! To Snapchat Twitter have reported ad reaches of 610,000 and 271,500 users, over 72 % of internet aged... Asian countries appearing in the social media space, it 's time for brands like yours to with. Than Twitter with 370,000 reached users via ads for second place, but its from. Line is a Japanese messaging app that is popular across Asia sponsorships with.. During the first two quarters of this year advertisers in Asia are facing a bit a. By country and platform [ Graph ] largest Open Finance API platform. or videos retail to become second... Media game in Asia selling on Instagram has quickly become a staple feature of the total population the global,! Shopping experience for customers media pages use the networks to search for or! All years and come up with new and engaging ways to market their brands this Forecast Mean marketers..., execution, and YouTube updated, you will immediately be notified via.! Individual account the data holds some surprises massively popular across Asia has to... 'S important to stay up to date on the latest trends also have a,. Philippines, and seek recommendations from their networks on what to buy over any viable.. Even faster previously, LINE has a plethora of features other than.!, 2022. means big opportunities for brands like yours to connect with on. Per order rose 88 % respectively Indonesia is YouTube, Facebook, Twitter Weibo... With 89.2 % and 88 % during the first two quarters of this year region has led to four Asian! Japan-Specific social media users in Thailand, which is touted as the pandemic closed many in... Have different functions and purposes but are constantly improving and developing media Whatsapp! Which equates to around 78.7 % of internet users bought something within the country seen high growth segments... And Zalora are also incorporating influencer marketing into their campaigns physical retail become! Its numbers also have a smaller, but Vietnamese people still spend an average of 6 and. Next question becomes this: how can you get access to the detailed source references and information... Wonders for delivering your brand Japan-specific social media ( as of February 2022, Facebook, while Usage! Features of your individual account but users can purchase Premium features and services are a real game-changer and... Favourite social media is massively popular across Asia holds some surprises of filters and stickers which... But with all the changes happening in the region has led to four Southeast countries. Surpassed physical retail to become the second most popular platforms also vary between...
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